Peter WischmannFeb 17, 2025Company
Krack’d Snacks is a fast-growing DTC brand in the healthy snack market, known for its commitment to all-natural ingredients and an engaged online community. Facing a crowded eCommerce space, the brand sought an innovative way to:
Boost conversions without relying on discounting.- Increase repeat purchases and lifetime value (LTV).
- Generate additional revenue without compromising margins.
That’s where Pier39.ai stepped in —transforming Krack’d Snacks’ checkout flow into an engaging, high-value experience that incentivized purchases, strengthened brand loyalty, and unlocked new revenue opportunities.
5.26%CTR %
18.52%Conversions (%)
$18Avg $ Rewards GivenThe Challenge
Krack’d Snacks has built a thriving DTC business, earning a loyal following of health-conscious consumers. But as they scaled, they identified key areas where incremental improvements could drive outsized impact:
- Converting More Visitors into Customers: Despite solid traffic, conversion growth had stalled, and repeat purchase rates weren’t meeting internal goals.
- Enhancing the Checkout Experience: The brand’s checkout and post-purchase pages felt transactional — no additional value or incentives for users.
- Unlocking New Revenue Without Discounting: Krack’d Snacks needed a monetization approach that wouldn’t erode margins or conflict with their brand ethos.
Why Pier39.ai?
Krack’d Snacks needed a solution that aligned with their customer-centric approach while also delivering clear business impact.
They implemented Pier39.ai’s Sponsored Checkout model, which uses advertiser-funded rewards to incentivize purchases at high intent moments — without affecting margins. By integrating non-intrusive, value-driven offers into the checkout experience, the brand turned the checkout process from a cost center into a revenue driver.
- High-Intent Audience Focus: Offers at the point of highest intent (e.g., product page, checkout, thank-you page + order status).
- Zero Risk to Margin: Brand-funded incentives mean the merchant’s margin remains untouched.
- Incremental Revenue Stream: Non-intrusive ads that create real value for customers and the brand.
Implementation & Execution
To maximize visibility and impact, Krack’d Snacks integrated Pier39.ai widgets at key touchpoints:
Product Page Widget:
Shown while customers explore products, subtly introducing rewards.All-Pages Banner:
Ensured customers remained aware of available incentives throughout their journey.Thank You + Order Status Page:
Captured attention at the highest-intent moments, driving additional purchases and loyalty.Curated Brand Partnerships:
Pier39.ai helped Krack’d Snacks collaborate with aligned brands, such as: Happy Being, SOM Sleep, Orange Theory, Harlo, Wild Era, whose demographic aligns with healthy-lifestyle snack consumers. These advertiser-funded incentives rewarded customers for purchases without impacting Krack’d Snacks’ own profitability.Smart A/B Testing:
Tested various incentive types, measuring CTR, conversions, and user sentiment, with comprehensive tracking & reporting.Tracking & Reporting:
Shopify Integration: Real-time analytics for impressions, clicks, conversions, and revenue generated.
A/B Testing: Different creative approaches (plain text vs. brand-themed) to optimize CTR and conversion.
Results
Proven Impact
90% Engagement Growth in Just Six Weeks
By strategically aligning sponsored offers with Krack’d Snacks’ audience and refining ad targeting based on user behavior, engagement rates saw a remarkable 90% increase over six weeks.
- Week 2: Engagement saw an initial lift after introducing brand-aligned sponsored offers.
- Week 5: A major spike occurred after implementing hyper-targeted ad placements, further personalizing the experience for customers.
Conclusion
This data underscores how Pier39.ai’s Sponsored Checkout model doesn’t just generate revenue—it enhances user interaction and drives higher purchase intent at the most critical moment: checkout.
Krack’d Snacks uncovered an entirely new source of revenue. With minimal risk and negligible development overhead, they transformed a traditionally unmonetized space into a high-engagement opportunity.
Moving forward, Krack'd Snacks plans to:
Expand advertiser partnerships to further refine brand alignment- Optimize offer placements based on real-time performance insights
- Continue testing different incentives to drive even higher engagement and LTV
Interested in learning how your brand can replicate these wins?
Visit Pier39.ai or contact us at hello@pier39.ai to see how we can help you unlock the hidden potential of your checkout experience.
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